TUAFI, or The United Abrahamic Family, Inc., came to us with the need to take their socially responsible vision and brand and turn it into something more tangible, more investable, and more memorable.
We started with the name.
Before: The United Abrahamic Family, Inc.
A combination of the periodic table element, Oxygen, and Exodus of the old testament, Oxydus is a strong modern name that feels advanced, but has historical significance and meaning.
This name pays homage to the Book of Exodus and the element of the heavens and skies that is scientifically referred to as Oxygen. A huge theme that resonated with us in this name was salvation and hope for the future in finding the promised land. A land that should exhibit the principles of Tikkun Olam once found.
Oxydus seeks to bring peace and hope by aiding the world and creating water to save those in need.